Social media sites like Facebook, Instagram and Pinterest have ushered in visual marketing as the breakout trend over the last 12 months.
When it comes to their products, businesses are learning to show, not tell, and visual content sites are fueling our desire for beautiful photography and sensational design.
This is fine for big companies with in-house graphic designs, but for the local accountant, hairdresser or small businesses, it is becoming hard to compete, as graphic design is one service that require a fair amount of skill, creativity and expensive software.
More people are engaging with social media via smartphones, where they are discovering that taking a picture “on the go” using their phone is much less tedious than typing out a status update on a small touch sceeen keyboard.
44% of people surveyed suggested they are more likely to engage with brands if they post pictures than any other media.
So what does this mean for brands on social media?
Brands can use visual content on their social media to increase engagement and inspire sharing and viral marketing.
Brands that can excel in visual media will find themselves market leaders.
If you need help managing your social media, feel free to fill in the contact form to the right of this page and one of our representatives will contact you as soon as possible. It’s more affordable than you think at under $50 per week for a full social media management solution.