What is Facebook Fan Reach
Fan reach simply corresponds to the number of fans of your Page who have seen any given post. This is “organic” reach, which means that it only records the views that occurred directly, and not through an action of a friend of a fan (such as a like, share or comment). The views that result from a friend’s actions are recorded in “viral” views.
Where to find your fan reach metrics
The fan reach metric is not available in the Facebook statistics interface; it’s only available in an Excel file available for download.
You’ll find it under the label “Lifetime Post reach by people who like your Page.” This is not as user-friendly as the web interface, I know, but it is important enough to spend the time retrieving this information.
Why your fan reach metrics are important to know
The per-post fan reach is probably the most important metric. It’s a key indicator. It helps you measure the appeal of your content to your audience and appreciate the quality of your audience.
An audience recruited from an eye-catching contest (or worse, bought through the thousands of questionable sites that sell “fans”) will quickly hide your posts from their newsfeed. If they don’t actively unsubscribe, their lack of interest (and therefore disengagement) will cause them to be effectively unsubscribed from your posts due to Facebook’s EdgeRank feature working behind the scenes.
Fan reach is a key indicator of the health of your Facebook Page. The higher the quality of your audience and the more interesting your content, the more fans (and potential fans) you will reach.
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