Understanding Facebook Organic Reach
Organic reach corresponds with the number of people, fans and non-fans, who have seen a given post.
As with fan reach, organic reach only records views that are not the result of a friend of a fan’s action (which is counted in the viral reach).
The real difference between the fan reach and this metric is that the organic reach includes views of people that are not fans of the Page but have directly accessed your Page or seen its content in a widget (for example, a “like box” on your site or blog).
Where to find your organic reach metrics
The organic reach is easier to find, as it is located within the Insight interface of your Page.
Just go to your Insights, scroll down to your list of posts, click on the Reach number for each post and hover your mouse on the bar chart for “Organic” and you’ll see the number.
You can also see this stat under each post if you’re logged into your Page.
Why your organic reach metrics are important to know
Organic reach can replace fan reach in the metrics you want to follow, but only if the average difference between organic and fan reach is not too high with your audience.
Your organic reach metrics can help you identify ways to improve your content’s organic visibility. For example, when organic reach is very close to fan reach, it usually means that people cannot be exposed to your content if they are not already fans.
This could be the consequence of a lack of proper communication about your Fan Page on your other marketing channels. If you have a website, a blog and a newsletter and there is very little difference between your organic and fan reach results, it probably means that you are not attracting a new non-fan audience to your content.
If this is your case, try to better promote your Page on other channels and you should see your organic reach going up.
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