Your business’s Twitter account should talk like a person—even if it’s a collective “person” representing your company or brand.
Think of your Twitter account as a character in a little Internet play—it’s a walking, talking personification of your entire company.
If you feel like it, take it to the limit: Use the first-person (“They’re putting my stuff on sale again!”), invent a personality. Or just use the royal “we” and “our”—”Our editors have the latest on so-and-so.” But be chatty.
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