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Send An Email To Your Customer Base

If you have an email database, make sure you send out an email letting everyone know you have a Facebook Page, providing them with a reason (or incentive) to like your page, and obviously directing them there.

Your customers should have a direct interest in your business, so they are the second people (after staff) that you should get on board.

Remember it is easier to sell to an existing customer then it is to a new one, all you simply have to do is build that relationship and trust, which social media is perfect for.