Providing Value With Social Media
Providing value to your social media networks will allow for better engagement and a better conversion rate.
Make them feel special and provide them a item or a discount purely because they are following your social networks.
For your own sake, try and get their contact details to follow up with them on their interest.
A good example is where Home Gym Equipment Australia provides a FREE fitness diary for their facebook community.
So, before you start trying to convert social media connections into leads, provide value.
By value, I mean
- Not talking about yourself right away
- Answering as many questions as you can.
This shows members two things:
- That your here to help others
- That you what your’e talking about