Facebook’s 20% Rule
Beginning on January 15th 2013, Facebook will be making some changes to their text overlay policies for cover photos and Page post ads and sponsored stories in the news feed.
To put it simply, you can’t promote images with more than 20% text in them as page post ads, sponsored stories, or cover images.
To make things easier, Facebook will release a tool to help quickly determine whether your image satisfies the 20% limit.
This new policy replaces previous policies around “calls to action”, “price or purchase information”, etc.
Pages can still post images with more than 20% text on their timelines; they just can’t “promote” them.
Here is an example of what an acceptable sponsored story image would look like.
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