The CTR, or click-through rate, has been around for years on the web. It’s used to measure the effectiveness of email marketing, banner advertising, search engine ads such as Adwords campaigns or landing page quality.
The good news is that it means the same thing within Facebook. Click-through rates tell you the number of people who have clicked on a link in your content, watched your video or viewed a larger version of your photo.
Where to find your click-through metrics
Go to your Page Insights interface, click on the Engaged Users number and you’ll find the number of users who have clicked on your content.
If the content is a link, it will be named “Link Clicks;” if it is a video, it will be labeled “Video Plays;” if it is a photo, it’ll read “Photo Views.”
Why your click-through metrics are important to know
It is nice to know how many people have potentially seen your content (the reach metric), and even nicer to know how many of them were interested enough to act on it (engaged users), as outlined above.
But the bottom line is to know how many people were interested enough to pay attention to your content. And this means watching your video, looking at your photo or checking out your link.
The click-through metric is the bottom of your content quality funnel. Keep an eye on it.
If you need help managing your social media, feel free to fill in the contact form to the right of this page and one of our representatives will contact you as soon as possible. It’s more affordable than you think at under $40 per week for a full social media management solution.